What Should a Trades Website Actually Cost in Alberta?
From cheap templates to custom builds, here is an honest look at trades website pricing and what you get at each level.
Ask five companies what a website costs and you will get five wildly different answers, from nearly free to a number that makes you wince. That confusion is why so many trades either overpay for something bloated or grab the cheapest option and wonder why it never brings in work. It helps to understand what actually drives the price and what you are really paying for at each level.
What you are really buying
A website is not a cost, it is a tool that is supposed to book jobs. The right question is not what is the cheapest way to get a site, it is what will reliably turn visitors into customers. A template you build yourself might be nearly free, but if it loads slowly, looks generic, and never converts, it is the most expensive option of all, because it quietly loses work every month.
The rough tiers
- Do it yourself on a builder like Wix or GoDaddy: lowest upfront cost, but slow, generic, and rarely built to convert.
- A cheap freelancer or template shop: a bit more polish, but often no strategy, weak SEO, and no follow-up built in.
- A professional custom build: designed around booking jobs, fast, ranked for your services, with lead capture and automation baked in.
- Ongoing partnership: the build plus continued optimization, so the site keeps improving instead of aging out.
The cheapest site is not the one with the smallest invoice. It is the one that books the most jobs per dollar you put into it.
How to judge value, not just price
Before you compare quotes, be clear on what the site has to do: load fast, rank for your services, look credible, and make booking effortless. A build that does all of that pays for itself. We give a fixed number up front with no hourly surprises, and you see a preview before you pay. You can see how we scope it on our pricing page.
Not sure whether your current site is earning its keep? Run our free instant audit at audit your site and we will show you what it is doing well and where it is falling short.