Ad Management

We run the ads.
You run the business.

Done-for-you Meta and Google Ads: strategy, creative, targeting, tracking, and reporting, handled end to end. Built by InboundControl in Calgary.

You own your ad accounts
Month-to-month
Tracking wired properly
The Offer

Most local ad money gets boosted and forgotten, or handed to an agency that hides behind vanity metrics.

We do the opposite. One team plans, builds, launches, and optimizes your paid ads on Meta and Google, with conversion tracking wired to real outcomes like calls, forms, and bookings, and reporting written in plain English. You always know what your spend is buying, and you own every account, start to finish.

What's Included

Two platforms, one accountable team.

Meta Ads
Facebook & Instagram

Full-funnel Meta campaigns: cold prospecting, warm retargeting, and offer testing. We build the audiences, structure the campaigns, and manage budget where it earns.

Advantage+ & manual campaign builds
Audience research & lookalikes
Retargeting flows for warm traffic
Google Ads
Search & Performance Max

Capture high-intent demand the moment people search. We run tight Search campaigns, Performance Max, and Local, with disciplined keyword and negative-list management.

Search, PMax & Local campaigns
Keyword + negative management
Google Business Profile alignment

Creative that converts

Scroll-stopping ad copy, static concepts, and short-form video direction built around a real offer and hook, not boosted posts.

Precision targeting

Audience research, geo-targeting for your service area, retargeting, and lookalikes so budget lands on the people most likely to buy.

Conversion tracking

Pixels, GA4, call tracking, and form/booking events wired correctly, so decisions run on real leads, not clicks and impressions.

Transparent reporting

Plain-English reporting tied to leads and cost-per-result. You always know what your ad spend is actually buying.

Creative

Ads people actually stop for

The best targeting in the world can’t save a boring ad. We direct the copy, the static concepts, and the short-form video, engineered around your offer and the hook that earns the click.

Targeting

Budget aimed at the right people

Audience research, service-area geo, retargeting, and lookalikes focus your spend on the buyers most likely to move, and away from the ones who never will.

How It Works

A clear path from spend to signal.

STEP 01

Audit & strategy

We dig into your market, offer, and any existing ad history, then map a plan: platforms, budget, angles, and the metric that actually matters for your business.

STEP 02

Build & launch

Campaigns, audiences, and creative are built on your own ad accounts with tracking wired end to end before a dollar goes live.

STEP 03

Optimize

We watch the data through the week and move budget toward what converts: cutting the losers, scaling the winners, testing the next angle.

STEP 04

Report & scale

Clear reporting tied to leads and cost-per-result, plus a straight recommendation on where to push next. No vanity metrics, no mystery.

Reporting

What your monthly report looks like.

Every month you get a clean read on what the spend actually did: leads, cost-per-result, and the channel split between Meta and Google. No screenshots of vanity metrics, no dashboards you need a manual to read.

Sample monthly ad-performance report layout
Sample report layout: illustrative only. Not a real client’s data.
Calgary skyline at dusk
Why InboundControl

A different kind of ad partner.

We’re a Calgary software shop that runs ads the way we build software: measurable, owned by you, and honest about the numbers.

You own everything

Ad accounts, pixels, creative, and data stay in your name. We manage them, you keep them if we ever part ways. No hostage situations.

Tracking-first

We come from software. Tracking gets wired properly, so optimization runs on real conversions instead of guesswork and pretty charts.

Built in Calgary

We understand Alberta service markets and buyers. Local intent, local geo, local offers, not a generic playbook run from another timezone.

Questions

Straight answers.

Do I have to hand over my ad accounts?+
No. Everything runs on ad accounts, pixels, and pages that stay in your name. We get manager access to run them, and you keep full ownership at all times.
Meta or Google: which do I need?+
It depends on your buyer. Google captures people already searching for what you do; Meta creates demand and retargets. On the strategy call we recommend where your budget works hardest, and many businesses run both.
How much should I spend on ads?+
We recommend a starting ad budget on your strategy call based on your market, margins, and goals, never a number pulled from a template. Your ad spend goes to the platforms; our management fee is separate and clear up front.
Do you write the ads and make the creative?+
Yes. Copy, static concepts, and short-form video direction are part of the service. We build creative around a real offer and hook rather than boosting existing posts.
Is there a long-term contract?+
We work month-to-month. Paid ads take a little runway to find their footing, but the arrangement stays flexible: the results are what keep it going, not a lock-in.
Next step

Ready to put your ad budget to work?

Book a strategy call and we’ll come back with a straight read on where Meta and Google can move the needle for your business, and what it takes to get there.